Footprints for smokers

Bratislava, August 2017
Did you notice new marks on the pavement in front of the Aupark Tower? Painted footprints should navigate smokers to a more relaxing zone around the corner, away from main entrance. Smokers could there order coffee in Moods cafe or relax by looking at park Sad Janka Kráľa. The marks were inspirated by nudge theory that shows to people new possibilities instead of sanctions and prohibitions.